Find Your Voice,
Build Your Brand

What you'll do

This session is hands-on from start to finish. You'll begin by having an AI tool interview you about your business, and then you'll work in small groups to collect what customers are already saying about you in reviews and comments. From there, you'll turn that material into a written description of your voice that the tool can follow whenever you ask it for help. Before you leave, you'll use it to write one message as both a social post and a customer email, and you'll check that both sound like your business.

Bring whichever device you're most comfortable typing on. The session is designed for people who already use these tools regularly and for people who are opening one for the first time.

Before you arrive

A few minutes of preparation will save time on setup and leave more of the session for the work itself.

1. Create an account and log in on the device you're bringing

   Any AI chat tool will work for this session, including Claude (claude.ai), ChatGPT (chatgpt.com), Gemini (gemini.google.com), or one you already use. The free version of each is enough for everything we'll do.

2. Gather a few samples of your writing

   Pick two or more pieces you've written for your business, such as your website's About page, an email you regularly send to customers, or a bid cover letter. If you post on social media, include one post that performed well. Screenshots are fine if that's easiest.

3. Bring a few customer reviews

   During the session, you'll use customer reviews and comments as source material. Bring a few in whatever way is easiest: copy and paste them into a note, take screenshots, or log in to wherever customers leave feedback for you, whether that's your Google Business Profile, Facebook, Houzz, Nextdoor, or somewhere else. Logging in during the session is entirely optional. It also helps to think ahead about how a satisfied customer would describe your business to a friend, since that description will guide much of what we build.

Choose your tool

Each tool offers the same core features under different names. Pick the one you'll be using to see where each feature lives, and remember that the free version of any of them is enough for this series.

These apps update their menus often, so if something has moved, search the settings for the feature name.

Optional preparation

Anthropic offers two free short courses that complement this series. Claude 101 covers one tool in depth, and AI Fluency teaches skills that carry over to any tool. Neither is required, though both are useful if you'd like more background before the first session.

How the series fits together

Each session builds on the one before it, so we recommend attending in order. Session one builds your voice guide and makes sure it holds up across your posts, emails, bids, and website. Session two puts that voice to work on social media with a saved assistant and a weekly routine that drafts your posts and gets them onto a calendar. Session three hands more of that routine off to the tools, and its final shape will come from your feedback.

Session One

Tuesday, October 20

Session Two

Tuesday, November 17

Session Three

Date to come

Your facilitator

Candace Delany is the Learning and Development Manager at Liatrio, a technology and AI enablement firm. Her work centers on leadership development, new hire onboarding, and making technical subjects approachable for people who don't work in tech.

She also serves as director of a local literary nonprofit, and she runs these workshops through Nineteen Consulting.

Help shape what comes next

We'll be collecting feedback from you before, during, and after each session. We'll use it to shape the rest of the series, including what session three becomes.